Gen Z are very young but conscious.According to Mintel, 65% of them believe that being beautiful is mainly about self-confidence and 48% about self-expression. They look at what they use to ensure that it is good for them, for others and for the environment. They are always looking for natural products.

 

• increasing demand being result of growing wealth of the Polish society
• changing demand structure towards more expensive and higher quality products
• demographics will drive part of demand towards products for 50+
• visible trend of domestic producers’ migration from low-cost segments towards those with higher margins
• products personalization to individual customer needs
• being green & natural
• anti–pollution
• blue light protection cosmetics, pharmacy chain expansion
• sales increase in cosmetics dedicated to allergies
• hypersensitive skin and other dysfunctions
• anti-aging products
• cosmetics for diabetics and after radiotherapy
• increase in the men care
• travel cosmetics
• cosmetics inspired by Asia trends