- increasing demand being result of growing wealth of the Polish society
- changing demand structure towards more expensive and higher quality products
- demographics will drive part of demand towards products for 50+
- visible trend of domestic producers’ migration from low-cost segments towards those with higher margins
- products personalization to individual customer needs
- being green & natural
- anti–pollution
- blue light protection cosmetics, pharmacy chain expansion
- sales increase in cosmetics dedicated to allergies
- hypersensitive skin and other dysfunctions
- anti-aging products
- cosmetics for diabetics and after radiotherapy
- increase in the men care
- travel cosmetics
- cosmetics inspired by Asia trends